|
|
|
|
Guest Editor
General Management
Review.
|
 |
Competing
Effectively Through Superior Service and Technology
Achieving
and sustaining marketing excellence may be impossible without
delivering superior customer service, asserts A Parasuraman.
The author discusses key managerial insights and implications
from research into customer service and brings out technology's
role in marketing to and serving customers.
|
The
Boardroom Leadership Battle
Ralph
Ward takes us through a journey of corporate boardrooms,
most of which he opines, are led by authoritarian dictators
who have little regard for members of the board if any.
But things are changing and smart directors have grown far
choosier about the board offers they accept, suggests the
author, as he outlines the best practice elements that create
effective corporate board with able leadership.
|
|
 |
Just
when the giants thought they could relax
Size
matters, according to Robert Baldock who believes
that the days of industrial gigantism are numbered. The
author describes the forces that are working against industrial
gigantism and charts out a three-dimensional approach to
business survival.
|
Managerial
Frames and Decision-Making
Frames
help managers to focus on certain aspects while ignoring
the others. But these same frames can sometimes create blind
spots and traps. Paul J. H. Schoemaker and J. Edward
Russo explain how managers use frames to simplify reality
while exploring the power and pitfalls of frames, as well
as strategies for managing frames better.
|
|
Mining
for Gold
The
biggest mistake committed by marketers about segmenting
the small business market, is that they tend to segment
these small businesses attitudinally, reveals John Warrillo
as he puts forth an approach to segment small business markets
based on the three psychographic profiles that categorize
all entrepreneurs
|
Transcending
Mediocrity
Jim
Collins makes an endeavor to analyze the factors that help
good companies become great. He suggests that companies
who have taken a leap from being mediocre to becoming excellent
and have managed to sustain such performance undergo a process
that can be divided into three stages - disciplined people,
disciplined thought and disciplined action.
|
Paving
the right way for innovation
To
survive and to thrive in the years to come, it is absolutely
essential for the business organizations to be imbued with
an innovative spirit and to attract innovators, predicts
Kathryn M Redway. The author reviews the ideas for breeding
and harnessing innovation and also suggests ways for developing
and finally implementing innovation.
|
|