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Guest Editor
General Management Review.

Competing Effectively Through Superior Service and Technology
Achieving and sustaining marketing excellence may be impossible without delivering superior customer service, asserts A Parasuraman. The author discusses key managerial insights and implications from research into customer service and brings out technology's role in marketing to and serving customers.

The Boardroom Leadership Battle

Ralph Ward takes us through a journey of corporate boardrooms, most of which he opines, are led by authoritarian dictators who have little regard for members of the board if any. But things are changing and smart directors have grown far choosier about the board offers they accept, suggests the author, as he outlines the best practice elements that create effective corporate board with able leadership.


Just when the giants thought they could relax…

Size matters, according to Robert Baldock who believes that the days of industrial gigantism are numbered. The author describes the forces that are working against industrial gigantism and charts out a three-dimensional approach to business survival.



Managerial Frames and Decision-Making

Frames help managers to focus on certain aspects while ignoring the others. But these same frames can sometimes create blind spots and traps. Paul J. H. Schoemaker and J. Edward Russo explain how managers use frames to simplify reality while exploring the power and pitfalls of frames, as well as strategies for managing frames better.


Mining for Gold

The biggest mistake committed by marketers about segmenting the small business market, is that they tend to segment these small businesses attitudinally, reveals John Warrillo as he puts forth an approach to segment small business markets based on the three psychographic profiles that categorize all entrepreneurs


Transcending Mediocrity

Jim Collins makes an endeavor to analyze the factors that help good companies become great. He suggests that companies who have taken a leap from being mediocre to becoming excellent and have managed to sustain such performance undergo a process that can be divided into three stages - disciplined people, disciplined thought and disciplined action.


Paving the right way for innovation

To survive and to thrive in the years to come, it is absolutely essential for the business organizations to be imbued with an innovative spirit and to attract innovators, predicts
Kathryn M Redway. The author reviews the ideas for breeding and harnessing innovation and also suggests ways for developing and finally implementing innovation.




 
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