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From the desk of the guest editor
Rajan Das
Guest Editor
General Management Review.

The Question of Reputation
Good reputation means everything in business. Adam Jolly discusses the correlation between good corporate reputation and crucial business issues like the share-price, regulatory approval, labor relations, community support, retailer preference and consumer support. He puts forward six components of good corporate reputation and hints at such benefits of corporate image as staff fidelity, better financial performance over time, supplier loyalty leading to better value and so on..

Customer-Connected Strategies
Growth can be generated by focusing on customers, but this growth can be profitable only if customer relationships are right, assert Robert E. Wayland and Paul M. Cole. The authors believe that customer-connecting strategies are based on a demand-side framework that addresses issues such as selecting the right customers, enhancing the value of the customer relationships, and sharing of such created value by the buyer and seller.

Churning out Nectar from the Net
Companies need to think fast and think fresh. All industries are changing dramatically. Innovation is now critical for survival. Incumbent leaders are fighting back to retain their positions in the emerging marketplace – they are becoming innovative. Arnoud De Meyer, Soumitra Dutta and Sandeep Srivastava lay out the framework and action agenda for Internet-enabled innovation in business.

The New Leaders
As business reinvents itself, what makes leaders effective has inevitably transformed. Old assumptions, old modes, no longer hold; a new style of leadership has emerged amidst the chaos of change. Emotionally intelligent leaders are now must haves’ for business today. Daniel Goleman, Richard Boyatzis and Annie Mckee tell us not only why these are the skills that no business can afford to be without, but also how to go about building and strengthening this revolutionary new style of leadership.

Vital Linkages
Organizational resources, competences and capabilities are the focus of this paper written by K Ramakrishnan. The author defines organizational resources as the tangible and intangible assets of a firm which can be drawn upon by the firm when required to achieve its objectives. He defines competence as the state of sufficiency of firm-specific resources to achieve its objectives. Capabilities are defined as the state of ability of the relevant organizational processes to use the appropriate competences to achieve the organizational objectives.

In my opinion
“Breeding Innovation is the key to Success”
In this candid interview with Dr. Ranjan Das, Ashwin Dani speaks about the strategic challenges that Indian conglomerates will face and suggests preemptive actions to deal with them. He discusses the importance of continually fine-tuning the organization and its processes to accommodate the dynamic changes in the marketplace, stressing the importance of breeding a culture of innovation.

Virtuous Leadership
Jittu Singh brings out the significance of choosing the right leader. According to the author, the right person will steer his organization or team in the correct direction and use his leadership skills to galvanize everyone into enthusiastic action to achieve extraordinary results. On the other hand, if the choice falls upon the wrong candidate, he will only lead those following him astray. The author contends that competence, drive and integrity are the three essential requirements of leadership.

Strategy on the ground
The Urge to Demerge
Jindal Steel’s de-merger came about because of the realisation that there was an increasing need to channel the company’s energies in one direction. But focusing on Stainless Steel alone, in view of the growing market would have meant undertaking a massive restructuring exercise. Reeta Gupta puts forward a case with details of the de-merging exercise, the challenges the company faced and how they dealt with it.


 
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