Dear Reader,

The Economic Times General Management Review has always strived to bring to you the latest in contemporary management thinking - just what a superlative management journal is expected to do. Like the previous issues in this one too we have tried to assimilate a variety of articles that focus on problems and challenges of managing in big emerging markets such as India.
Our first story is aptly titled Born in the Wrong Place as it discusses the origins of extremely successful companies in the least likely of countries. The author reckons that in the new economy, companies compete on their ability to discover, mobilize and leverage the knowledge dispersed around the world and therefore it is hardly important where these companies are born.
The next article is called Organizational Improvisation, which has been condensed from "Organizational Improvisation: What, When, How and Why" written by Miguel Pina e Cunha, Joao Vieira da Cunha, and Ken N. Kamoche. The authors bring out the importance of continuous improvisation contending that it helps organizations be flexible and adaptive in turbulent environments without the necessity of being purely organic or structure-less.
The Chase for Migrating Value is extracted from select chapters of "Value Migration: How to think several moves ahead of the competition" by Adrian J. Slywotzky. The article deals with measuring the movement of value from outmoded business designs to new ones that are better able to satisfy customers' most important priorities.
Innovation Leads to Endurance condensed from "Winning through innovation" by Michael L Tushman and Charles A O'Reilly III dwells on the common pattern of success followed by failure and innovation followed by inertia in firms and industries over time. Offering practical suggestions on how to accomplish organizational change necessary for managing innovation.
Srinivas Ainavolu's No Longer a Lonely Battle suggests that the competitive dynamics of the market have changed, as large firms no longer find it easy to compete with groups that emerge out of alliances of smaller firms.
In his article The Bio Economy, Stan Davis takes us into the future as he predicts that we are at the dawn of The Bio Economy. The writer compares the current era with the 1960s, which is considered as the dawn of the Information Economy.
The paper BPO in India authored by Sudhir Voleti and K Ramachandran deals with the ever-growing popularity of outsourcing processes and services.
Finally, we have for you the case study titled Divide and Rule, which analyzes the de-merger of Dabur. The case tracks down the causes that led to the division and also discusses the actual process of the de-merging exercise.
Characteristic of GMR, the articles, papers and case studies in this issue have been designed to upgrade you in the echelons of business management. The editorial team hopes that you find the content professionally stimulating.
I look forward to receiving your comments and suggestions for improvement.

With best regards, Dr. Rajan Das Guest Editor General Management Review.