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BPO:
Driving Major Shift in Business Module
The
challenge is to first observe and diagnose the latent socio-cultural
perspective of society, and see how the target customer fits
in there
ABSTRACT
Business Process Outsourcing is driving a major shift
in business modules by retaining all major corporate functioning
and offering distinct services. Some of the critical success
factors for BPO are cross-functional expertise, technology
competence, process bureau and a strong SLA.
1. Introduction
Business Process Outsourcing (BPO) is the delegation
of the Ownership, Administration, and Operation of a process
to a third party. Many people see it as an evolution from
Information Technology Outsourcing (ITO). Some believe BPO
will envelop ITO, even though the two are very different.
ITO is about cost and service levels; BPO is about solving
a business problem.
Another definition of BPO is the strategic delegation
of non-core IT intensive business processes to
an external provider that in turn manages the selected process(es)
based upon defined performance metrics. Such processes may
include; Administration; Finance and Accounting (F&A);
Human Resources; Payment services; Logistics and distribution;
Sales, marketing and customer care.
BPO aims to raise a client companys shareholder value
because it is about delivering outcomes that is, higher-performing
business processes. Companies essentially have three kinds
of processes:
- Core processes (which give strategic advantage)
- Critical, Non-core processes (which are important but
are not competitive differentiators)
- Non-core, Non-critical processes (which are needed to
make the environment work)
- It is suggested to outsource core processes; and it is
recommended to invest in them. But many do recommend outsourcing
critical, non-core processes to providers who specialize
in those processes because they will invest in them and
aim to make them world-class. And most advisors recommend
outsourcing all non-core, non-critical processes.
- But outsourcing does not mean handing over an entire process.
Generally, it means turning over to a BPO provider the how
aspects of a process the systems, infrastructure,
administration, execution, and some of the design of non-core
processes. But retain the what aspects of the
process the governance, policy setting, decision-making,
and strategy of these processes. The intent is to outsource
the work while retaining the direction-setting part.
Companies generally outsource four types of processes:
- l Processes that link to suppliers (supply chain management)
- l Processes that link with customers (sales, marketing,
and customer care)
- l Production processes (R&D, contract manufacturing)
- l Support processes (finance, HR)
2. BPO Vs ITO
ITO BPO (Table)
- IT outsourcing is a function based on technology Business
processes are functions or processes that may or may not
use technology
- IT is relatively new in most businesses and not always
well understood Most business processes have been around
for years and have developed in an haphazard fashion
- Many IT departments are not integrated into the rest
of the business therefore IT is easier to outsource
Some business processes are discrete functions, but most
are part of the underlying business
- IT outsourcing lends itself to a commoditised approach:
- Many customers and vendors talk about an out of
the box solution - IT is about standardisation BPO
tends to be more varied - It is about very tailored solutions
- Many customers choose a BPO vendor because of its IT platform
- Source: BPO Riding the next wave,
David Skinner, Shaw Pittman
3. Benefits of outsourcing
- Allows the organization to concentrate on its core activities
- Production volume based cost (pay only for useful quality
work duly completed)
- Reduce HR Costs - salary bills, perks, employee benefits,
administration overheads
- Reduce recruitment and training expenses
- Real time availability of data through online data warehousing
- Improve quality of service and productivity
- Greater accountability and transparency in production
standards
- Get increasing volume of paperwork and routine
administration work done quicker and at significantly lesser
cost.
- 24 X 7 X 365 service availability
Percent citing each reason as a "very important"
rationale for setting up BPO organization:
Focus on core competencies : 67.3%
Save money : 61.1%
Tap vendor domain expertise : 55.5%
Focus on strategic growth : 37.4%
Maintain/reduce head count : 34.6%
Redirect capital budget : 22.7%
Reduce assets on books : 7.6%
Other : 2.8%
Sources: CFO magazine and AMR Research
BPO Advantages
Globally, corporations are moving towards Business Process
Outsourcing. There are several advantages that BPO offers
to corporations who seek to move some of their processes to
a BPO vendor.
Some of these advantages are:
- Cost cutting
- Releasing manpower to focus on core business activities
- Higher Quality of work and process efficiency in non-core
areas
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