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BPO:
Driving Major Shift in Business Module
The
challenge is to first observe and diagnose the latent socio-cultural
perspective of society, and see how the target customer fits in
there
4. Infrastructure
State of the art BPO Center
- High-end database servers and workstations
- High speed Internet connections
- Encryption software and firewall
- Microsoft SQL Server / Oracle Data Warehouse software
- Dedicated 24x7x365 Help Desk service
5. Business Models of BPO
There are three business models of BPO viz. Transactional,
niche and comprehensive. The characteristics of these models are
given as per the following:
BPO Business ModelCharacteristic Transactional Niche Comprehensive
Supplier community examples Payroll, Credit card processing
and Customer billing Workforce management, Order to cash and accounts
payable HR, Finance and accounting Number of processes Transactions
only, typically for one process 2-4 processes 10+ processes in a
function; sometimes more than one function Invest in client assets?
No, migrate everything to their system Yes-but modest amount and
personnel take-on Yes-significant and employee take-on
Location Work is performed at the providers location; very
low headcount at the client site who are typically account
managers and sales people Mixed, people at both client and provider
locations Mixed, people at both client and provider locations Geographic
spread Multi-country Domestic Global Business model Offload transactions
from client, use providers software Make processes more efficient-reduce
costs, raise service levels Make functions more effective, introduce
best practices Accountability For the transaction processing For
process outcomes For cost savings for the entire function plus business
outcomes Risk-holder 90% of the risk is still on the client, 10%
provider 50% client and 50% provider 30% client and 70% provider
Metrics Per transaction Based on outcome Based on outcome
Transaction providers handle the transactions for only one process.
In payroll, for instance, they do not take over entire payroll department;
they only cut the checks. These providers will not buy the existing
software to liberate the vendors capital; and they use their
software at their location. They do not take on vendors people,
their contracts are short (1-2 years), and the contract values are
not large ($1-5 million a year). Using transaction providers, has
many benefits, but the more processes are outsourced, the more fragmented
the clients processes become. In essence, the clients still
have an in-house department to manage.
In transaction outsourcing, most of the operational risk (approximately
90 percent) stays with the client. There might be penalties for
non-performance, but these are minor because the client still retains
most of the function in-house.
Niche providers focus on two to four processes. For instance, it
focuses on employment and workforce management. Niche providers
will hire the clients resources, but only up to 50 or so.
They will invest modest amounts of capital to release some of the
clients asset value. For instance, they will invest money
migrating assets to their system or they will buy your assets in
their specialist process area. Niche providers are generally domestic,
and their deals range from three to five years in length, with a
yearly contract value of $5-10 million. Niche providers aim to make
selected processes more efficient, by lowering costs and raising
service levels. They are paid based on outcomes, such as lowering
turnover or reducing hiring time from 120 days to 90 days.
In niche outsourcing, risk is typically shared evenly between client
and provider. Although the providers will hire the clients
resources and be responsible for outcomes, they only make limited
investments in capital and only impact a few processes. Thus, clients
continue to shoulder the other processes in a function. So the other
internal processes of client and provider are interdependent
Comprehensive providers handle almost all the transactional and
administrative processes in a function, or even several functions,
such as HR and financial accounting. For instance, there are 22
processes in HR and 33 processes in finance and accounting. Comprehensive
BPO prefers global deals, which are typically 7-10 years in length,
and are generally over $100 million a year. These providers will
buy client assets and will take on hundreds and sometimes thousands
of client staff. Comprehensive providers strive to make interrelated
processes more effective, so they aim to reduce the total cost of
a function by introducing best practices such as requiring
direct deposit of payroll or increasing the HR-to-employee ratio
from 1:50 to 1:300. They are accountable for cost savings as well
as outcomes for an entire function, so clients pay for outcomes,
not inputs (as they have traditionally in outsourcing). Comprehensive
providers shoulder 70 percent of the operational risk of the in-scope
processes because they are responsible for the information.
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